Like any moving machine websites too require regular maintenance in order to keep it useful, productive, and profitable. A website’s continued existence depends on the number of visitors it can attract as well as its attraction for the old visitors.

Websites, therefore, requires qualities which can continue to attract visitors. These qualities require proper maintenance.

Firstly, people visiting a website should find it easy to use. The user friendly features should keep on improving so that users continue to feel comfortable. This requires that website owners or keepers should keep track of latest relevant technologies and softwares and must have an innovative mind. They should also visit other similar websites for new contents and design ideas. Another method of doing this is to interact with visitors and seek their views and comments.

Secondly, websites which specialize in news, entertainments, sports and games, arts etc should be very attractive in appearance. A colorful and nicely designed website is always more attractive than a dull one. Change in design and color combination from time to time helps to keep the site attractive to visitors. So, continued innovation is a key word for website maintenance.

Thirdly, a very important maintenance requirement of website is to keep it up to date. This requires that the information given in the site must keep pace with latest changes . For example, if the website of Indian Railways do not update regularly and accurately the changes in railway timings and routes it will become a largely useless site.

Fourthly, maintaing a forum which enables the visitors of the site to interact with each other helps to popularise it.

Fifthly, maintaing incoming and outgoing links on the website is very important. Website keepers need to check these links regularly so that visitors find them working. They also need to look for newer links useful to the visitors and integrate them with their site and participate in link exchange programmes in order to improve the utility value of the site to the visitors Sixthly, monitoring the number of visitors and their activities to the site is another important maintenance aspect. Website traffic analysis helps to improve the features of the site which the visitors use most frequently.

Finally, maintaing the security of the website is also important . A hacker free and virus free website is more welcome to visitors than one which is not and repairing technical troubles and break-downs always calls for fastest possible response of the website owners.